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The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing ...
Effective marketing is essential for small business success. Marketing, simply defined, is 'giving people what they want profitably'. This means designing a business offer that ...
TODAY'S STUDENTS - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic ...
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance
Andy ...
Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.
In the past, companies found success with ...
Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment ...
Bestselling authors Joe Pulizzi and Robert Rose deliver the marketing model business leaders have been longing for-one that actually generates revenue
The most innovative companies ...
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing ...
Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things ...
Michael E. Porter's 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to ...
Theodore Levitt's 1960 article "Marketing Myopia" is a business classic that earned its author the nickname "the father of modern marketing". It is also ...
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful ...
Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States -but until you understand ...
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used ...
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what ...
