PublishedMcgraw-Hill Book Co, August 2017 |
ISBN9781260026429 |
FormatHardcover, 272 pages |
Dimensions23.6cm × 16cm × 2.5cm |
Bestselling authors Joe Pulizzi and Robert Rose deliver the marketing model business leaders have been longing for-one that actually generates revenue
The most innovative companies are revolutionizing their marketing efforts-changing them from revenue-takers to revenue-drivers. Red Bull, for example, has transformed its content-marketing magazine Red Bulletin into a product customers actually pay for. Now, you can learn how to replicate their success.
In Marketing Profit, two of the world's leading marketing strategists, Joe Pulizzi and Robert Rose, show how to use marketing operations to create media products. Readers will learn how to attract the type of talent needed to implement this new model; develop best practices for targeting the right audiences; compete against both their competitors and established media companies, and formulate a process for creating a paid and earned media strategy-which is fueled by a profitable owned media strategy.
