PublishedDo Book Co., May 2017 |
ISBN9781907974304 |
FormatSoftcover, 160 pages |
Dimensions17.9cm × 12.1cm |
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.
So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. The company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win. Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
