books released in 2017 in Advertising

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth by Mike Smith

An ad tech exec at Hearst reveals the next generation of marketing-and provides the insight you need to use it to beat the competition

The ...

call for availability
Advertising: What Everyone Needs to Know (R) by Mara Einstein
1. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials ...
call for availability
Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition by George Belch & Michael Belch

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch ...

call for availability