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In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H.Pink offers a fresh look at the art and science ...
How do people find you? They search. Simple, right? So, why does Search Engine Optimisation seem so complicated? Search engines and consultants love it that ...
Storytelling is pop culture's `weapon' of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious ...
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is ...
Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in ...
In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to ...
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition ...
Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver ...
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal ...
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution ...
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships ...
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to ...
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured ...
Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer ...
For graduate courses in nonprofit marketing and management, this text focuses on the impact of nonprofit marketing in the social sector and the growing intersection ...
