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Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in ...
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition ...
Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a ...
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where ...
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising ...
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory ...
In this groundbreaking book Phil Barden reveals what decision science explains about people?s purchase behaviour, and specifically demonstrates its value to marketing.
He shares ...
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in ...
