Cover art for The Brain Sell
Published
Nicholas Brealey, December 2013
ISBN
9781857886016
Format
Softcover, 304 pages
Dimensions
23cm × 15.5cm × 2.3cm

The Brain Sell When Science Meets Shopping by

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Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.

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