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Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as ...
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with ...
Offering an insider s view of the inner workings of the luxury world, The Luxury Alchemist is the ultimate guide for anyone aspiring to create ...
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital ...
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term ...
Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses ...
