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Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand - not just ...
From Marcus Collins, strategist to Apple, Nike and Beyonce, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.
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Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one ...
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to ...
