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A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used ...
The bestselling social media marketing book
Marketing your business through social media isn't an option these days?it's absolutely imperative. In this new ...
Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn ...
Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility ...
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what ...
Proven strategies for staying top of mind with your audience-from Inc.com's #1 content marketing company
What do all successful businesses have in common ...
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a ...
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners ...
The invaluable handbook for acing your on-camera appearance
On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences ...
Since the term Emotional Intelligence was first coined in 1990 by noted psychologists Peter Salovey and John D. Mayer, extensive and ongoing research has been ...
Are you a business owner, manager or marketer responsible for digital marketing and social media? Are you frustrated with your efforts to date, or at ...
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. Today's fans go well beyond geeks - they're equally ...
How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas ...
This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within ...
