Cover art for The Toyota Way in Sales and Marketing
Published
Productivity Press, March 2017
ISBN
9781926537085
Format
Softcover
Dimensions
22.9cm × 15.2cm

The Toyota Way in Sales and Marketing by

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This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within the structure and framework of customer service, dealer networks, sales experience concept, and feedback to the manufacturing arm of Toyota.

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