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The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure ...
The book "PERSONAL SELLING" is pegged as the primary selling enablement text; dedicated to the development of Sales Professionals of the 21st century. The publication ...
Looking to upgrade your PR practices Look no further. Bloggers, influencers, citizen journalists...today's news landscape is crowded and constantly changing. As a PR ...
Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue ...
For undergraduate and graduate courses in marketing management.
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