Cover art for Marketing Management, An Asian Perspective
Published
Pearson Education, September 2017
ISBN
9781292089584
Format
Softcover, 958 pages
Dimensions
27.5cm × 21.5cm × 3.4cm

Marketing Management, An Asian Perspective 7th edition by

Not in stock
Fast $7.95 flat-rate shipping!
Only pay $7.95 per order within Australia, including end-to-end parcel tracking.
100% encrypted and secure
We adhere to industry best practice and never store credit card details.
Talk to real people
Contact us seven days a week – our staff are here to help.

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday - and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organisation consistently reflect the latest changes in today's marketing theory and practice.

Related books

  • Marketing - General
    Reimagining Operational Excellence: Inspirations from Asia by

    Explore the cutting-edge of marketing new products and services from leading businesses in Asia

    In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and ...

    3 in stock - ships today!
  • Marketing - General
    Marketing 5.0: Technology for Humanity by

    Rediscover the fundamentals of marketing from the best in the business

    In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing ...

    call for availability
  • Marketing - General
    Principles of Marketing by

    This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also offers the reader a ...

    call for availability
  • Marketing Texts
    Marketing 3e 3rd edition by , , &

    Marketing 3e brings marketing fundamentals in line with new marketing realities.

    The third edition is designed to show students how organisations can create, deliver and ...

    1 in stock - ships today!
  • Marketing Texts
    Marketing Management: 1st Australian Edition by , &

    Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...

    call for availability
  • Marketing Texts
    Marketing: 9th Australian Edition 9th edition by
    call for availability