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Michael E. Porter's 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to ...
For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often ...
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting ...
Theodore Levitt's 1960 article "Marketing Myopia" is a business classic that earned its author the nickname "the father of modern marketing". It is also ...
Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's ...
Salesforce Marketing Cloud: Take your digital marketing on a journey!
Everything seems to be moving to the cloud these days?and digital marketing is no ...
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google ...
From one of the world's leading sales training firms comes the proven solution to today's greatest challenge in B2B sales
Several factors have ...
Start closing sales like top producers!
Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your ...
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful ...
If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most ...
Need help to generate traffic for your website or blog? This new guide is easy enough to get you started, but comprehensive enough to give ...
Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States -but until you understand ...
"Less is more" may be good advice for many efforts, but it is terrible advice when it comes to customer experience. Brands that want to ...
An ad tech exec at Hearst reveals the next generation of marketing-and provides the insight you need to use it to beat the competition
The ...
