PublishedO'Reilly, June 2017 |
ISBN9781491963746 |
FormatSoftcover, 308 pages |
Dimensions25cm × 15cm × 1.5cm |
Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your customers, and sell it.
Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.