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Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.
In the past, companies found success with ...
From the cold calling, to commissions and caffeine addiction, learn the real hard truth about life in the sales profession.
Lying customers. Changing quotas. Soul-crushing ...
Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment ...
Bestselling authors Joe Pulizzi and Robert Rose deliver the marketing model business leaders have been longing for-one that actually generates revenue
The most innovative companies ...
This product displayed is the 7th Edition. We have a new edition available. Click here for further details. Please note that you should always check ...
Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer ...
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing ...
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Are you ready to tap into Instagram's booming network of 600 million viable customers? With the Ultimate Guide to ...
Social media is a powerful set of tools, that can build your brand, connect you to your customers and facilitate relationships that convert. It can ...
Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things ...
Michael E. Porter's 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to ...
For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often ...
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting ...
Theodore Levitt's 1960 article "Marketing Myopia" is a business classic that earned its author the nickname "the father of modern marketing". It is also ...
Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's ...
