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Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data ...
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.
By ...
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful ...
From a marketing expert with nearly three decades of worldwide brand development experience working with some of today's most recognizable and successful brands-including Dove ...
Grow your business with the right connections.
It's easy to feel like networking is a waste of time, energy, or money - but that just ...
The sales guide for non-sales professionals
Exactly How to Sell walks you through a tried and true process that draws on time tested methods that ...
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected ...
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller ...
Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your ...
Customer EXperience (CEX) is hot! Nowadays, it s getting increasingly hard for companies to be distinctive through the products they offer. So it is key ...
Sales is a skill just like any other, which anyone can learn and master--including the introvert who is more comfortable alone than in the sales ...
Leverage the power of Instagram to promote your brand
Instagram is the photo- and video-sharing app used by millions across the globe. More than just ...
Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow ...
Advice on how companies can succeed in the new digital business environment.The most important skills a leader needs to succeed in a digital environment ...
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing ...
