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Close deals with major corporations, organizations or individuals who can propel your business to the next level When you think about it, our entire lives ...
A step-by-step guide for succeeding on the for "business" social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a ...
Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think ...
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than ...
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake ...
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail ...
This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also offers the reader a ...
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his ...
Spread your message instantly and easily - even on a shoestring budget. "In a world that seems to be overpopulated with social media experts, Heather is ...
The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in ...
Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive ...
The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty ...
With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable ...
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective ...
