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Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with ...
ONLINE MARKETING -- CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn't always work these days -- and it's expensive. People screen ...
Your promotional campaign worked like a charm and the flow of new customers has been phenomenal. So why are your profits lagging? Maybe because while ...
How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South ...
Close deals with major corporations, organizations or individuals who can propel your business to the next level When you think about it, our entire lives ...
A step-by-step guide for succeeding on the for "business" social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a ...
Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think ...
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than ...
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake ...
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail ...
This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also offers the reader a ...
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his ...
