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You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full ...
Getting good PR is easier-and cheaper-than you think! If you want to get media attention, you don't need to spend a dime-and you definitely ...
Discover how to build trust-and boost revenue-by embracing social causes the right way
Our society is at a crossroads. It is no longer enough to ...
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable "wow" events for ...
Marketing 3e brings marketing fundamentals in line with new marketing realities.
The third edition is designed to show students how organisations can create, deliver and ...
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and ...
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct ...
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth ...
In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organisations need to become more and more customer ...
Build products that create habits - and get your customers hooked
Why do some products capture our attention while others flop? How do technologies hook us ...
The most important brands in the world make us feel something They do that because they have something they want to change. And as customers ...
In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H.Pink offers a fresh look at the art and science ...
Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the ...
The Sales Revolution is a book for leaders looking for a how-to guide to future proof the profitable growth of their businesses in unprecedented market ...
Quote 3 helps you take transactional relationships and turn them into meaningful interactions to transform your business-and your life!
Quote 3 is a groundbreaking technique ...
