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Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard ...
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules ...
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert
Techniques and best practices for search engine optimization are constantly evolving. This ...
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work ...
Have you listened to your younger relatives and wonder
what they're talking about when they mention Facebook or
Twitter and talk about Skyping someone ...
At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate ...
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised ...
The internet, social media and advances in mobile technology have totally revolutionized the practice of public relations; a revolution that has not only affected the ...
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising ...
Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and ...
Discover how to use social media to give your business an unbeatable competitive edge in no time! Written by an internationally renowned social media guru ...
One of the barriers to Australian businesses becoming e-commerce merchants is the lack of local, affordable knowledge in the area. The media and key influencers ...
The little black book of marketing is here. An inspirational manual of marketing which shows you how to inject marketing genius into your business to ...
When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically ...or by the seat of their pants. In this groundbreaking ...
The Right Phrase For Every Situation...Every Time Perfect Phrases for Sales Referrals presents hundreds of time-saving tips and ready-to-use phrases you can use to ...
