PublishedMcgraw-Hill Book Co, January 2006 |
ISBN9780071466660 |
FormatSoftcover, 160 pages |
Dimensions22.6cm × 14.9cm × 1.1cm |
Your promotional campaign worked like a charm and the flow of new customers has been phenomenal. So why are your profits lagging? Maybe because while you were busy chasing after new customers you overlooked your old ones. Brad Sugars shows you how to cultivate a big base of loyal customers who buy, buy, and buy again.
Learn how to offer exclusive sales that bring your best customers back again and again, delight and win over your customers by continually exceeding their expectations and achieve the dream of keeping your customers for life.