PublishedFinancial Times Press, February 2011 |
ISBN9780273732648 |
FormatSoftcover, 272 pages |
Dimensions23.1cm × 15.8cm × 1.7cm |
ONLINE MARKETING -- CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn't always work these days -- and it's expensive. People screen out TV ads, magazine ads, and billboards. Instead they're spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter.
As a small business owner, how do you get the word out about your product or service? By going where your market is. And that's online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:
Websites
Search engine marketing
Email marketing
Blogging
Podcasts
Online video
Social networks e.g. Facebook and MySpace
Virtual worlds e.g. Second Life
Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!
