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Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview ...
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This is the proven approach to prospecting for the long sales cycle. It's a fact: 92 percent of C-level executives never respond to e-mail ...
The book focuses on the special nature of winning significant business in competitive markets in pitches involving several formal stages. It will: - Review the essential ...
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Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an ...
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One of the best-selling books on selling ever published, Strategic Selling(R) presented the idea of selling as a joint venture and introduced the influential ...