PublishedWiley, March 2013 |
ISBN9781118588710 |
FormatHardcover, 256 pages |
Dimensions23.6cm × 16cm × 2.6cm |
Proven techniques to master the art of the cold call
Cold calling is not only one of the fastest and most profitable
ways to initiate a new sales contact and build business; it's also
one of the most dreaded?for the salesperson and the
recipient. Smart Calling has the solution: Art Sobczak's
proven, never-experience-rejection-again system. Now in an updated
2nd Edition, it offers even smarter tips and
techniques for prospecting new business while minimizing fear and
rejection.
While other books on cold calling dispense long-perpetuated
myths such "prospecting is a numbers game," and salespeople need to
"love rejection," this book will empower readers to take action,
call prospects, and get a yes every time.
Updated information reflects changes and advances in the
information gathering that comprises the "smart" part of the
calling
Further enhances the value and credibility of the book by
including more actual examples and success stories from readers and
users of the first version
Author Art Sobczak's monthly Prospecting and Selling Report
newsletter (the longest-running publication of its type) reaches
15,000 readers, and Smart Calling continues to rank in the
Top 20 in the Sales books category on amazon.com and has sold over
20,000 copies
Conquer your fears and master the art of the cold calling
through the genius of Smart Calling, 2nd Edition.
