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How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention ...
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and ...
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct ...
Buzzfeeed News Senior Reporter Lam Thuy Vo explains how to get, process, and analyze data from the social web in meaningful ways with the Python ...
Don't let anyone tell you that you have to choose between making money and making a difference.
Selling With Noble Purpose: How to Drive ...
Discover the updated edition of the go-to guide for rapidly scaling your social media platform.
More than 60 billion online messages are sent on digital ...
Create a YouTube channel that draws subscribers with top-notch content
YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies ...
Winner of the TAA 2017 Textbook Excellence Award
"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media ...
Edward Bernays was a member of this massive Jesuit machine. His uncle, Sigmund Freud, was a master Jesuit manipulator who influenced Bernays in countless ways ...
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing ...
Boost your business, grow an online community or promote a side-hustle with Instagram Rules.
Instagram is an essential tool for any business, and an estimated ...
And just like that, everything changed . . .
A global pandemic. Panic. Social distancing. Working from home.
In a heartbeat, we went from happy hours to virtual ...
Do you remember being "in the trenches" as a salesperson? What did you think of your sales manager? If you're like many front-line sellers ...
The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust.
In the years ...
You make the right calls all day, you deliver your pitches flawlessly, and you donate to every one of your potential client's kid's ...
