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How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention ...
Designed for first-year students, Elliott's Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title ...
How the Quantitative Revolution of analytics, "big data," and
marketing automation are transforming marketing
Marketing is going through a fundamental transformation.
Technology, "big data" and ...
Music and Entertainment Marketing takes a close look at the complexities of bringing an artist's work to their audience. This practical guide will help ...
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as ...
Hack your business growth the scientific way
Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get ...
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution ...
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble ...
Shortlisted for the 2020 Business Book Awards
Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush ...
Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees' and customers' talents, and create ...
Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus ...
