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The Wall Street Journal bestseller!
Comes with free online companion course
Learn the secrets to getting dramatic results on YouTube
Derral Eves has generated over ...
Marketing 3e brings marketing fundamentals in line with new marketing realities.
The third edition is designed to show students how organisations can create, deliver and ...
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it ...
Digital Customer Service is the new standard for creating a 5-star customer experience
As much as technology has improved our lives, for many people customer ...
Looking for a competitive advantage that will set you apart from your colleagues and competition and take your sales game to the next level? Learn ...
The go-to entrepreneurial guide for establishing your platform, building your audience, and monetizing your skills and services on Clubhouse, the audio-only social media app
On ...
For undergraduate and graduate courses in marketing management The gold standard for today's marketing management student
The world of marketing is changing every day ...
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and ...
HOW TO: . Design an enjoyable and/or eff icient shopper experience . Adapt your retail format to new societal trends while keeping the retail brand differentiating ...
Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for ...
This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don't Know ...
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts ...
It's not too late to get on the TikTok train!
You may know TikTok as the home of the latest dance crazes and cute ...
Become a LinkedIn power user and harness the potential of social selling
With the impact of COVID, remote working has become big, and so has ...
Brand yourself like a pro on LinkedIn
LinkedIn multiplies what you know by the power of who you know to deliver the number one social ...
