books released in 2021 in Branding

How Brands Grow Part 2 Revised Edition Including Emerging Markets Services Durables B2B and Luxury Brands 2nd edition by Jenni Romaniuk & Bryon Sharp

This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don't Know ...

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Brand Vision Cards: Brand Building Tool for Visionary and Strategic Thinking by Dorte Nielsen

The 243 cards consist of four categories: your Brand Values: what you stand for; your Brand Strengths: what will help you reach your goal; your ...

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of ...

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