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Best-selling and market-leading text Request a digital sample - for educators Principles of Marketing introduces marketing through the lens of creating value for customers.
With engaging ...
Designed for first-year students, Elliott's Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title ...
Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers-and seal the deal faster.
What does a ...
Master cold-calling and eliminate rejection forever
In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and ...
A guide to successful community moderation exploring everything from the trenches of Reddit to your neighborhood Facebook page.
Don't read the comments. Old advice ...
How the Quantitative Revolution of analytics, "big data," and
marketing automation are transforming marketing
Marketing is going through a fundamental transformation.
Technology, "big data" and ...
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic ...
'For everyone who wants to build their online presence, the RIGHT way!' - Julie Montagu, wellness guru and author of Recharge
The inspirational new book from ...
The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive.
Chronic ...
Music and Entertainment Marketing takes a close look at the complexities of bringing an artist's work to their audience. This practical guide will help ...
The quickest way to get your business back on track in these COVID-19 times is to make it more visible online in the digital world ...
A lively and practical guide to selling anything
'Ryan is not only charming and hilarious, he could sell milk to a cow. This book is ...
The tools you need to follow your dream of starting and running an online business!
With the right knowledge and resources, you can take action ...
Hack your business growth the scientific way
Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get ...
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as ...