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Win more deals with the perfect sales story! "Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe ...
People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. Prada and other luxury stores stock ...
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING ...
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard ...
Configure, adapt, and extend Microsoft Dynamics CRM 2011-guided by two of the leading implementation specialists in the field. Whether you're an IT professional, a ...
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How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South ...
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than ...
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail ...
Conquer the unique challenges of driving social media success within a large company From the social media director who built successful programs at both GM ...
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM ...
Spread your message instantly and easily - even on a shoestring budget. "In a world that seems to be overpopulated with social media experts, Heather is ...
YouTube's 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to ...
An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts! What better way to learn how to administer Dynamics CRM 2011 than ...
