Cover art for Pricing Strategy
Published
South Western Pub.Co, January 2011
ISBN
9780538480888
Format
Hardcover
Dimensions
25.7cm × 20.3cm × 1.8cm

Pricing Strategy Setting Price Levels, Managing Price Discounts, & Establishing Price Structures by

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Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J.

Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

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