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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice ...
As the fastest growing segment of civil society, as well as featuring prominently in the global political arena, NGOs are under fire for being 'unaccountable ...
'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's ...
How To Double and Triple Your Sales in Any Market.
Understanding the "psychology of selling" is more important than the techniques and methods of selling ...
"Making the leap into sales management means meeting a whole new set of challenges. As a manager, you're going to have to quickly develop ...
This brand new edition reflects the substantial changes that have occurred in personal selling. It focuses on the two fundamentals of personal selling, consultation and ...
Unleash the inner salesperson you never knew you had. From financial advice to hairstyling, fitness training to auto parts, no matter what your product or ...
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts ...
The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a ...
The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it ...
Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's ...
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of ...
Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's ...
What can go wrong will, in life and in sales. In Beating the Deal-Killers, sales consultant and coach Stephen Giglio identifies the key "Murphy's ...
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in ...
