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In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say ...
It's the goal of every salesperson: gettingaccess to senior client executives-theC-Level decision makers responsiblefor approving top-dollar deals. Selling to theC-Suite is the first book ...
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler ...
Voluntary, arts, housing and campaigning organisations, and other professional groups are all part of Australia's expanding 'third sector' - non-profit-making organisations that are motivated by ...
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base ...
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on ...
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're ...
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer ...
NEWLY REVISED AND UPDATED
The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material
Every single day 3 ...
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to ...
Media New Ways and Meanings 3E equips students with the understanding they need to take part in the new media environments of the twenty-first century ...
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how ...
Why do buyers make the decisions they do, and how can marketers influence these decisions? Now in its second edition, Buyer Behaviour: Implications for Marketing ...
