Cover art for The 22 Immutable Laws Of Marketing
Published
Profile Books, November 2002
ISBN
9781861976109
Format
Softcover, 160 pages
Dimensions
19.6cm × 12.8cm × 1.2cm

The 22 Immutable Laws Of Marketing by &

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Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets.

The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.

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