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How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what ...
Proven strategies for staying top of mind with your audience-from Inc.com's #1 content marketing company
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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners ...
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a ...
The invaluable handbook for acing your on-camera appearance
On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences ...
Since the term Emotional Intelligence was first coined in 1990 by noted psychologists Peter Salovey and John D. Mayer, extensive and ongoing research has been ...
Are you a business owner, manager or marketer responsible for digital marketing and social media? Are you frustrated with your efforts to date, or at ...
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. Today's fans go well beyond geeks - they're equally ...
How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas ...
This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within ...
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch ...
Win more new business today New business is the lifeblood of every company - and this book expertly guides you through the process of securing more ...
The New Psychology of Selling
The sales profession is in the midst of a perfect storm. Buyers have more power-more information, more at stake, and ...
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has ...
