Ask our staff anything about our shop or products, or leave your feedback.
View our latest business and personal development titles here! Perfect for upping your game in the board room, upskilling or just powering-up your personal life.
Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by ...
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as ...
The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get ...
From our experience the Top 10 to 20 accounts of any B2B organisation typically represent 60-80% of revenue and profit. We have seen cases as ...
Simplify your multi-screen marketing by putting consumers at the center of your strategy The rise of the digital age means that consumers have unprecedented access ...
For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering ...
This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on ...
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can ...
Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm?in accounting, finance, law, or another ...
Take Care of Your Customers--or Someone Else Will!Legendary ServiceGreat customer service is a concept organizations love to be known for. Yet most people consider ...
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace ...
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as ...
