PublishedPearson Education, May 2014 |
ISBN9781292017389 |
FormatSoftcover, 608 pages |
Dimensions27.5cm × 21.7cm × 2.1cm |
For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.
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