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View our latest business and personal development titles here! Perfect for upping your game in the board room, upskilling or just powering-up your personal life.
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in ...
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in ...
Leverage your online influence with this fun and friendly guide to Klout! Klout measures your online influence on a scale of 1 to 100 by ...
Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable ...
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work ...
At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate ...
Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and ...
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised ...
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising ...
