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View our latest business and personal development titles here! Perfect for upping your game in the board room, upskilling or just powering-up your personal life.
Are you ready to supercharge your sales?
When it comes to growing a business, it's no longer about what you sell, but how you ...
Any organization can win more customers and increase sales if they learn to be more strategic with their customer service.
When customers complain, employees respond ...
Discover the Powerful Force Behind What We Buy, What We Do, and Who We Want to Be
We all try to influence others in our ...
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention ...
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth ...
From Marcus Collins, strategist to Apple, Nike and Beyonce, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.
'Compelling ...
In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on ...
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.
'The most ...
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.
The shiny new marketing technique isn't necessarily the ...
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco ...
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally ...
The Internet of Things. Machine-learning. Artificial intelligence. Augmented reality. Advanced robotics. What do they all mean and more importantly, what do they mean for you ...
A fresh look into understanding your prospective customer's buying decisions to influence them and win more business
Building on the groundbreaking success of the ...
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of ...
You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media ...
