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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is ...
Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services ...
A research-based approach to achieving long-term profitability in business
What does it take to guarantee success and profitability over time? Authors Christopher G. Worley, a ...
Combining insights from international relations theory with institutional approaches from organization theory and public policy, this book provides a complete explanation for the adoption of ...
How to Make Money with Social Media, Second Edition is the #1 practical, actionable guide to setting up, launching, and running a successful social/mobile ...
In today's uncertain world of business, one rule stands above the rest: If you want to survive--let alone thrive--you must embrace change. Everything else ...
An updated edition of the international bestseller with inspirational stories and new resources to transform your life.
Imagine a workplace where everyone chooses to bring ...
The second edition of the highly popular and successful book that has netted nearly 4,000 copies in only 10 months since publication.
LinkedIn has ...
The irreverent guide to investing, Boglehead style
The Boglehead's Guide to Investing is a DIY handbook that espouses the sage investment wisdom of John ...
More than 700,000 Briefcase Books sold! Written for managers not fully versed in Six Sigma, the top-selling book in the series has been completely ...
