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The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon ...
The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This ...
Coca-Cola's success in building a global empire drew on more than a secret formula and brilliant advertising. The secret to Coke's success was ...
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.
Winner of ...
For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and ...
The fascinating story behind the company that revolutionized the financial world Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the ...
In 1990 Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was a faltering arcade company with big aspirations ...
The definitive history of the Intel Corporation-the essential company of the digital age-told through the lives of its three preeminent figures: Robert Noyce, Gordon Moore ...
Huge losses very nearly destroyed Lloyd's, a revered British institution, the world's largest insurance market. Ten thousand people faced big personal bills they ...
Welcome to the looptail. This is the extraordinary true story of Bruce Poon Tip and how, with nothing more than two credit cards and a ...
Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written ...
In 2011, Markus Persson was a bored IT-developer in Stockholm. In the evenings, he toiled away on a labour of love: a game with a ...
