Cover art for Services Marketing
Published
Pearson Education, August 2014
ISBN
9781486002702
Format
Softcover
Dimensions
27.3cm × 21.7cm × 2cm

Services Marketing 6th edition by

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Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context.

In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing.

New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching.

Suits undergraduate and graduate-level courses in Services Marketing.

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