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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally ...
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth ...
Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this ...
Get on board the next massive marketing revolution
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence ...
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your ...
'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.'
Helen McCabe, Digital Content Director, Nine
'Roxy never ...
The new brand-building bible from the world-leading marketing, comms and creative network
Contagion may alarm doctors but marketers thrive on it. Some concepts are so ...
In the past decades, the field of marketing has moved through five models in rapid succession, with each of these models resulting from the available ...
'For everyone who wants to build their online presence, the RIGHT way!' - Julie Montagu, wellness guru and author of Recharge
The inspirational new book from ...
Make sales coaching a daily priority for top-of-game staff performance
Those who do it right prove time and time again that sales coaching works. If ...
Even skilled salespeople buckle in tough selling situations-getting defensive with prospects who challenge them on price or too quickly caving to discount pressure. Those are ...
Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In ...
With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever ...
Who would've thought that a practical, fun, easy-to-read customer service book would capture the hearts of hundreds of thousands of readers Now, celebrating its ...
This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant ...
