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The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're ...
Selling advice right from the people you sell to! This sales classic has been updated with all-new research and insights
How do you learn the ...
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.
By ...
Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data ...
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful ...
Grow your business with the right connections.
It's easy to feel like networking is a waste of time, energy, or money - but that just ...
From a marketing expert with nearly three decades of worldwide brand development experience working with some of today's most recognizable and successful brands-including Dove ...
The sales guide for non-sales professionals
Exactly How to Sell walks you through a tried and true process that draws on time tested methods that ...
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected ...
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller ...
Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your ...
Customer EXperience (CEX) is hot! Nowadays, it s getting increasingly hard for companies to be distinctive through the products they offer. So it is key ...
This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to ...
