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Fundamentals of Corporate Finance, by Brealey, Myers and Marcus, provides students with a solid framework of theory and application to use well after they complete ...
Learn the simple and essential daily habits that separate the rich from the poor. Rich Habits Poor Habits is for anyone who seeks to secure ...
The book "PERSONAL SELLING" is pegged as the primary selling enablement text; dedicated to the development of Sales Professionals of the 21st century. The publication ...
This book provides a guide to the complexities of modern finance. It describes the basics of investment and the sophisticated innovations of the modern financial ...
Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but ...
Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue ...
The best of Drucker all in one place
Peter Drucker revolutionized management thinking before there was management thinking. For nearly half a century he inspired ...
Meetings. They hold such promise for moving your business forward, but they rarely deliver. We all know the steps we're supposed to take to ...
The iconic Harvard Business Review articles behind the bestselling book Blue Ocean Strategy
The seminal book Blue Ocean Strategy has sold over 3.5 million ...
Words of wisdom from the late Charlie Munger-Warren Buffett's longtime business partner and the visionary Vice Chairman of Berkshire Hathaway-collected and interpreted with an ...
The meetings secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of business meetings. Includes:
Your go-to, quick reference guidebook on business etiquette and communications
In an increasingly digital landscape, where businesses and clients are spread out across the globe ...
Looking to upgrade your PR practices Look no further. Bloggers, influencers, citizen journalists...today's news landscape is crowded and constantly changing. As a PR ...
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and ...
