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Media New Ways and Meanings 3E equips students with the understanding they need to take part in the new media environments of the twenty-first century ...
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how ...
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is ...
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts ...
The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it ...
Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's ...
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the ...
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake ...
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail ...
This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also offers the reader a ...
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective ...
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world ...
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations ...
What do the runaway success of E.T., Oprah, and the Cabbage Patch Kids have in common? How come Scrabble was a flop when first ...
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel
Using data-driven business analytics to understand customers and improve results is a great ...
