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This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their ...
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques
As the ways ...
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding ...
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED ...
A step-by-step system for creating customers and clients for life.
In a world that's difficult for business professionals to cut through noise to create ...
Make events the most powerful marketing tool you have
In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran ...
For undergraduate and graduate courses in marketing management The gold standard for today's marketing management student
The world of marketing is changing every day ...
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and ...
HOW TO: . Design an enjoyable and/or eff icient shopper experience . Adapt your retail format to new societal trends while keeping the retail brand differentiating ...
Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for ...
"A tactical primer for any business embarking on the critical work of actively building community."-Seth Godin, Author, This is Marketing
"This book perfectly marries ...
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business
Today's markets are getting more and more dynamic, and ...
Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants by choosing the ...
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing ...
The must-have handbook for marketers to create effective and memorable campaigns in the new media era. We are living in a new era of media ...
