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Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new ...
This is the "Bible of sponsorship" - updated with new social media and other digital strategies. The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice ...
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company ...
Lead Your Business the Starbucks WayForeword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.
One of the best-recognized and admired ...
A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM
Online marketing has evolved far beyond just websites and banner ads. Your business ...
Your straightforward guide for planning and running an event
Whether you want to break into this burgeoning industry, or you simply need to plan an ...
From America's #1 sales trainer--the ultimate closer's guide for selling servicesStephan Schiffman--the acclaimed author of The 25 Habits of Highly Successful Salespeople and ...
Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Are you still marketing like it's 2006 Now that 75 percent ...
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill ...
