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This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to ...
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery ...
BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain ...
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory ...
Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing ...
"A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales, including new information on ...
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market ...
How can you tap into the wealth of social web data to discover who's making connections with whom, what they're talking about, and ...
Philip and Milton Kotler show you how to survive rough economic waters by presenting eight effective ways to grow in even the slowest economy. These ...
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm ...
Put "engage" front and center in your social media marketing engagement strategies!
When you focus on the engagement side of a social media marketing strategy ...
Learn to design professional and effective social media profiles!
Whether you're trying to attract a new employer or get new fans to notice your ...
Sales coaching tools and strategies to help you sell more Sales executives and business leaders are looking for ways to increase their revenues without major ...
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five ...
